Within any organization there are producers of information, analysis and reports and consumers of that information. Most “Business Intelligence” and other enterprise software analytic solutions are geared towards the producers. These solutions are developed by producers for producers and, as such, fail to meet the critical needs of the consumers who are the key business decision-makers.
Consumers are forced to deal with the challenges of complex queries or report formatting to get critical information OR they can rely on the ‘standard’ reports, screens etc. that they get from the “BI” tool.
As a result, there exists a massive gap between what these solutions deliver and what consumers really need, keeping them ignorant of the opportunities and threats buried in their data.